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Market Intelligence

Quality reporting is essential to every decision
made by a data-driven commercial team.

The value of quality reporting cannot be understated; it is essential to every decision made by a data-driven commercial team. While every airline has their own unique reporting techniques, reporting that when used effectively, can materially impact an airline’s performance.

Embark develops three key reports to facilitate commercial decision making:

  • Advance Booking Report (ABR)
  • Booking Curves
  • Weekly Sales Report

Together, these three reports provide the commercial team with all the information they need to handle routine business decisions such as inventory and fare adjustments, fare sales, and even recommendations for capacity adjustment.

A fourth report, the Competitive Capacity Watch, provides key insights into industry capacity changes. When combined with the other reports, it helps provide deeper insight into market level trends.