Almost no other function integrates as many divisions as airline route planning (network planning) - getting it right is a critical piece of success for any airline. Airline Network Planning encompasses leveraging internal airline data, external industry data, and other economic trends to develop a profitable network strategy. Network planners forecast market opportunities that fit within the network strategy - modeling expected changes in demand, fare, competitive capacity, connectivity, or the macro environment.
![network2 network2](https://www.embarkaviation.com/wp-content/uploads/2020/04/network2.png)
Airline network planning also involves the continuous optimization of individual routes – pulling together the collaborative efforts of Revenue Management, Network Planning, Scheduling, Market Profitability, and Marketing. Network Planning evaluates each component and works with teams to constantly maximize performance.
![network1 network1](https://www.embarkaviation.com/wp-content/uploads/2020/04/network1.png)
In addition to route forecasting, airline network planning is a continuous process that evaluates the full horizon of an airline’s open schedule. Our airline partners leverage our experience in everything from short-term frequency planning to long term strategic plans.
![network3 network3](https://www.embarkaviation.com/wp-content/uploads/2020/04/network3.png)
With over 50 years of combined experience, the Embark team has overseen airline network planning responsibilities at regional, niche, and major airlines, including:
- New route forecasting and profitability modeling
- Network strategy and architecture
- Competitive tracking and analysis
- Fleet allocation and optimization
- Short-term capacity planning (day of week, time band, gauge, etc.)