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Network Strategy

Developing network strategy that maximizes profitability.

Almost no other function integrates as many divisions as airline route planning (network planning) - getting it right is a critical piece of success for any airline. Network Planning encompasses leveraging internal airline data, external industry data, and other economic trends to develop a profitable network strategy. Network planners forecast market opportunities that fit within the network strategy - modeling expected changes in demand, fare, competitive capacity, connectivity, or the macro environment.

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Network planning also involves the continuous optimization of individual routes – pulling together the collaborative efforts of Revenue Management, Network Planning, Scheduling, Market Profitability, and Marketing. Network Planning evaluates each component and works with teams to constantly maximize performance.

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In addition to route forecasting, network planning is a continuous process that evaluates the full horizon of an airline’s open schedule. Our airline partners leverage our experience in everything from short-term frequency planning to long term strategic plans.

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With over 50 years of combined experience, the Embark team has overseen network planning responsibilities at regional, niche, and major airlines, including:

  • New route forecasting and profitability modeling
  • Network strategy and architecture
  • Competitive tracking and analysis
  • Fleet allocation and optimization
  • Short-term capacity planning (day of week, time band, gauge, etc.)