Home > Services > Airline Network Strategy

Airline Network Strategy

Developing network strategy that maximizes profitability.

Almost no other function integrates as many divisions as airline route planning (network planning) - getting it right is a critical piece of success for any airline. Airline Network Planning encompasses leveraging internal airline data, external industry data, and other economic trends to develop a profitable network strategy. Network planners forecast market opportunities that fit within the network strategy - modeling expected changes in demand, fare, competitive capacity, connectivity, or the macro environment.


Airline network planning also involves the continuous optimization of individual routes – pulling together the collaborative efforts of Revenue Management, Network Planning, Scheduling, Market Profitability, and Marketing. Network Planning evaluates each component and works with teams to constantly maximize performance.


In addition to route forecasting, airline network planning is a continuous process that evaluates the full horizon of an airline’s open schedule. Our airline partners leverage our experience in everything from short-term frequency planning to long term strategic plans.


With over 50 years of combined experience, the Embark team has overseen airline network planning responsibilities at regional, niche, and major airlines, including:

  • New route forecasting and profitability modeling
  • Network strategy and architecture
  • Competitive tracking and analysis
  • Fleet allocation and optimization
  • Short-term capacity planning (day of week, time band, gauge, etc.)